If I had a multimillion dollar budget…

A popular brainstorming technique is imagining that you have an unlimited supply of money and that everything is possible. For some creative agencies this isn’t just a dream, it’s their daily job. Yesterday I saw this mind blowing commercial in the halftime during the European football championship.



I don’t know if it was the commercial or the national result against the Italians but I got euphoric and suddenly I wanted to be a soccer player. The intensity of the first person view is great; it looks like you are standing on the pitch in a sold-out arena. At the end of the commercial there is a link displayed to Nikefootball.com. The site is filled with videos with interviews and tricks from the world’s best players. It’s not as exciting as the commercial but it still shows that Nike took their budget to the next level.