Cell phone popcorn

I like viral hoaxes and hypes on the internet. This one is no exception.

Barrack vs Hillary

With this video released by a Dutch political party a couple of weeks ago. Dutch politicians are finally using the internet and are starting to look like the American equivalent. It seems to be a good idea to see what the Americans are doing online to reach their potential voters, so that we know what to expect here in a few years.
The next American president is probably going to be a democrat, that’s why I’m going to compare the websites of Obama and Clinton.



Barrack Obama

Obama’s website looks very sleek and clean and has an overall web2.0 look and feel. The media compare Obama to John F Kennedy or Martin Luther King, both known for their charisma and inspirational quotes. You can see that the designers wanted to catch some of his charisma into the design.
The use of colors is just like all the other candidates: red, white and blue. The website of Obama isn’t very annoying in its patriotism. The colors are more subtle and the overall design doesn’t look like the designer was Uncle Sam himself.

Hillary Clinton
Hillary clearly has to communicate that her personality is kind and warm. When I look at hillaryclinton.com I immediately see a very big smile from Hillary. I also see a page where you can get a recipe to make cookies.
This is clearly an attempt to make her look more like a human being.
While navigating through the content pages, I couldn’t help noticing that Clinton has a lot to say but doesn’t know how to say it. She uses a lot of text, and no distinctive paragraph headers or bullets. Competitor Obama does it a lot better with an easy to read layout.

Who’s the winner?
Purely based on the two websites and not on political grounds, my vote goes out to Obama. Its design and content is a step into the future and not as conservative as Clinton’s website. Maybe a little tip for Hillary: the only cookies I want to see on your website look like this .

I love my job!

31 juli 2007 vliegveld Teuge

Ik had toen ik bij internetbureau Indivirtual kwam werken nooit gedacht dat ik mee zou gaan met een filmshoot van een parachutesprong. Laat staan dat ik nauw betrokken zou zijn bij de opnames ervan, er zijn weinig mensen die bij een internetbedrijf werken die kunnen zeggen dat ze met een camera uit een vliegtuig hebben gehangen.

Toch zien we steeds vaker dat onze klanten net als wij zelf de ambitie hebben om echt vernieuwende dingen te doen. Voor wie en waarvoor we de opnames gaan gebruiken houden we nog even geheim. Dat is nou buzz-marketing ;)